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Monday, January 11, 2010

Branding


I am very seriously considering opening up a shop on etsy.com to sell my crocheted goods, but am having a hard time conceptualizing what I will call myself and how to make a brand for myself that symbolizes who I am and what I care about in my crocheting. I want to stand out and be known for high quality stuff made with lots of care, and am thinking about purchasing actual tags with my shop name/brand name and logo on it for my items to be more distinct. The only thing is...I am stuck. I don't know what to call my shop/brand. My brain juices could flow for days on crocheting projects to do, but how to start a successful online business? That is where the juices stop flowing.


I am sending this blog post out as a cry for help to all who know me and my work to please help me brainstorm on how to brand myself and my product. Ideas? .... Anyone? ....

3 comments:

Anonymous said...

yoooo

Kim said...

Lizzy's line-up

Khursten said...

Hey Lizzy! Your chrochet creations are adorable! I have a shop on etsy.. It's been a bit neglected lately, but they are super easy to start. The name you choose is important... And I would make it something general in case someday you decide to start selling some other product that isn't crocheted or whatever.. My shop is called Plain Jane.. Named after my grandma who is the one who taught me to sew. Is there someone significant to you that played a part in you learning crochet? You could also browse around on etsy and look at other people's shop names.. I think there are some really inspiring ones! You will do well once you get started! I'm excited for you!! ( and the booties are adorable!)